In the old days of Search Engine Optimization (SEO for short), Google and other search engines based how often pages showed up in searches base upon keywords on your pages and inbound links from other sites and frequency of changes made to pages or blog posts.
With the explosion of social media, Google changed their search algorithms to include how people interact with websites through social media (Facebook, Twitter, Google+, etc.). They found that people’s browsing habits have changed considerably over time. Instead of going to Google or Yahoo! Start their browsing, they spend their time on Facebook, Twitter, Instagram and Pinterest and click on links found there to move elsewhere on the net then they share what they find with their friends and followers.
Is your website optimized for this shift in consumer’s internet browsing habits?
Does your business utilize social media accounts? Are the details about your business on Yelp!, Foursquare, Google, Yahoo, etc. correct? Do you know how to get those details corrected if not? Do you have the time to go through them all?
Then, when the groundwork has been laid, we would work together with you to develop a marketing strategy which would build a potential customer base using existing clients and those people in which we attract to your various social media profiles. Then, as we progress through the times and seasons, we adjust the strategy to keep people’s attention and continue to turn these followers into customers.
Are you ready to progress your business to the next level? Give us a call at 980-622-3179 to discuss your needs or fill out the contact form found here.